Lean Commercialisation Seminar

This is a free public seminar introducing the concepts of Lean Commercialisation, which are based on Lean Startup and Customer Development. It targets innovation and R&D managers and their staff in organisations as well as startup founders, entrepreneurs and investors.

Bringing innovation to commercial success in startups or more mature organisations is extremely difficult and frequently fails. This is generally not because the innovation couldn’t be built into a product, service, or method but more usually because nobody cared enough to buy it, or it wasn’t financially viable.

The Lean Startup approach with Customer Development is based on the experience and work of Eric Ries, Steve Blank, Alexander Osterwalder and others. It has radically changed the process of commercialisation of innovation in startups and organisations of all sizes, sectors and maturity levels.

The first part of this presentation will investigate some of the key principles behind Lean Startup (Eric Ries) and Customer Development (Steve Blank). The second part gives clear examples of the process in action, particularly using the build-measure-learn loop to validate hypotheses.

This seminar will demonstrate how different Lean Startup with Customer Development is to the traditional way we have built startups and commercialised innovation. It is highly recommended for leaders and innovators in organisations of all sizes, in all sectors, and all levels of maturity (including startups).

This seminar will challenge entrepreneurs’ understanding of Lean Startup and Customer Development and, even more so, ask them to really consider if they have a repeatable, scalable, and viable business.  If they don’t they shouldn’t be running their business they should be searching for a business.

Please email or contact us if you would like to arrange for us to give an open seminar to your group or organisation, e.g. a meetup or association, for free and with no obligation.  We guarantee it will be challenging and illuminating, and hopefully make you look at innovation and commercialisation in a whole new way.

“A fantastic presentation today, really useful, accurate and thought provoking.”

“It’s quite a radical way of thinking but absolutely rational, relevant & sensible … I am on board!” Tori Bowman, Snaptch.

“Your presentation was excellent. It was thoughtful, passionate, and having a good tempo.” Vladimir Vassiliev

“I found your presentation more than interesting.” Dean Barnett, Illuminance Solutions.


Seminar Photo 2Seminar Photo 3

Please allow at least 45 minutes for the presentation and then a good 15 or 30 minutes for questions and discussions (e.g. total 1.5 hours).  We have found this seminar raises a lot of interest and questions from participants and having the time to answer those will provide most value for all involved.