Avoiding the ‘Good Ideas Trap”
A great article about how “Good Ideas Are Bad for Innovators” from Strategyzer. It discusses how “innovation amateurs” talk about good ideas, whilst “innovation experts” talk testable hypotheses.
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Avoiding the ‘Good Ideas Trap”
A great article about how “Good Ideas Are Bad for Innovators” from Strategyzer. It discusses how “innovation amateurs” talk about good ideas, whilst “innovation experts” talk testable hypotheses.
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