Why Lean Commercialisation?

Innovately offers full support services for lean commercialisation in startups and organisations of all sizes. Our focus is on helping our clients improve commercialisation success rates by undertaking evidence-based entrepreneurship.

Lean Startup and customer development approaches have been endorsed by the U.S Government in its National Science Foundation’s Innovation Corps incubator to commercialise the best science and engineering research. It has been demonstrated that using lean methods across a portfolio of commercialisation opportunities results in fewer failures than using traditional methods.

Steve Blank, who established the customer development approach, and was a mentor to Eric Ries (author of the Lean Startup), describes in this article how the lean startup changes everything for 21st century corporations, innovation based economies and startups alike.

 

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